Schedule

The 2026 Crystal User Conference Agenda

November 13–15, 2026  ·  Two tracks, three days, one community.

FRIDAY  |  November 13  ·  6:30 PM – 8:30 PM
6:30 – 8:30 PM  ·  🍹 Welcome Cocktail Hour

Kick off the conference with drinks, appetizers, and time to connect with fellow eye care professionals and the Crystal PM team before the full day sessions begin.

SATURDAY  |  November 14  ·  8:00 AM – 5:30 PM
8:00 – 8:50 AM  ·  👋 Welcome & Opening Remarks — Plenary

Join us for a warm welcome to the Crystal PM User Conference. We’ll set the stage for the day ahead, share what’s new at Crystal PM, and get you oriented across sessions and rooms.

9:00 – 9:50 AM
Crystal Payments + PayPal Keynote

An inside look at Crystal PM’s embedded payments solution and our partnership with PayPal — streamlining checkout, improving reconciliation, and delivering a better patient financial experience directly from Crystal PM.

Arrellio Keynote

Description to be confirmed with the Arrellio team.

10:00 – 10:50 AM
Medical Records + Template Customization, Pt. 1

From template basics to advanced grids, co-management records, and cleaner printed charts. Part 1 covers the foundational setup and customization options every practice should know.

Marketing for Small Practices — Workshop

Practical, budget-friendly marketing strategies designed for independent and small-practice owners — from patient recall to social media to community outreach. Come ready to participate.

11:00 – 11:50 AM
Advanced Billing & VSP Optimization, Pt. 1

Deep dives into VSP integration, medical insurance billing, CPT-to-ICD-10 combinations, and billing workflow improvements. Part 1 lays the groundwork; Part 2 continues at 4:00 PM.

Optical & Contact Lens Workflows

Setup, customization, and streamlined ordering for glasses and optical labs. Covers contact lens workflows from initial setup through specialty CL customization to seamless lab ordering.

12:00 – 12:50 PM  ·  🍽 Lunch
1:00 – 1:50 PM
Patient Communication + Engagement — Panel

Online forms, patient portal, texting and email, Kiosk with payments, and Schedule Your Exam — a panel discussion covering the full patient communication toolkit inside Crystal PM.

Embedded Payments — Sponsored by Crystal RCM

Discover Crystal’s built-in payments solution: streamlined checkout, integrated reconciliation, and a smoother patient financial experience — all from within Crystal PM.

2:00 – 2:50 PM
Reporting + Performance Insights

Custom reports, year-over-year comparisons, data mining for recalls and contact lens sales, and MIPS reporting. Walk away knowing how to pull the data your practice actually needs.

Practice Growth Panel

A live panel discussion with practicing optometrists and industry leaders sharing real strategies for growing your practice, increasing revenue, and scaling without the burnout.

3:00 – 3:50 PM
What You Have That You Don’t Know You Have: Unlocking Crystal PM’s Hidden Features

Power users’ shortcuts, automations, and settings most practices have never discovered. This session surfaces the tools already in your Crystal PM account that can save your team hours every week.

AI in Optometry

How artificial intelligence is reshaping eye care workflows, diagnostics, and practice management — and what it means for your practice today and in the years ahead.

4:00 – 4:50 PM
Advanced Billing & VSP Optimization, Pt. 2

Continuing from Part 1: advanced VSP integration scenarios, medical insurance billing edge cases, CPT-to-ICD-10 automation deep dive, and practical billing workflow improvements.

Innovation Lab: What’s Coming to Crystal PM

A first look at upcoming Crystal PM features, Cloud EHR advancements, and the future of eye care practice management.

5:00 – 5:30 PM  ·  Exhibit Hall Closes

SUNDAY  |  November 15  ·  8:00 AM – 12:30 PM
8:00 – 8:50 AM
Patient Recall That Actually Works — Sponsored by Aloha

Proven strategies to bring patients back and keep your chairs full. Learn how practices are using Crystal PM alongside Aloha to automate recall, reduce no-shows, and maximize schedule capacity.

The First Steps Are the Most Important: Hiring, Onboarding & Training Your Team

Practical strategies for hiring, onboarding, and training staff who represent your practice well — from the front desk to the exam lane.

9:00 – 9:50 AM
Medical Records + Template Customization, Pt. 2

Continues from Saturday’s Part 1 — or serves as a standalone repeat for attendees who missed the first session. From template basics to advanced grids, co-management records, and cleaner printed charts.

No BS Digital Marketing: Where to Spend, What to Skip, and What Your Patients Are Telling You

Walk away with a clear-eyed view of your digital presence and a real plan to improve it. Covers the most important channels, reputation management, and how to turn patient attribution data into action.

10:00 – 11:50 AM  ·  🔭 Vision + What’s Coming + Live Q&A — Plenary

Crystal PM’s closing session: a look at the product roadmap, upcoming features, and the vision for the future of eye care practice management — followed by an open live Q&A with the Crystal PM leadership team.

12:30 PM  ·  Exhibit Hall Closes / Teardown Begins

Session descriptions and additional speaker details subject to change.

Questions? Reach out to Support@Crystalpm.com.